Get discovered
Directory
A place for families to find you.
Free forever
Directory listing only
- Public profile and inquiry form
- Up to 3 packages on your profile
- Custom intake form
- No credit card required
Simple, honest pricing
Start where you are.
Grow at your own pace.
Starter for the essentials. Pro for unlimited clients, events, shared care and DoulaOne AI. And a free directory listing that stays yours for life.
- 14-day Pro trial — billing starts when it ends
- Free directory profile, no card and no expiry
- Switch plans or cancel from your settings
Find your flow
Starter
The essentials for your practice.
$19.99 / month
For up to 10 active clients
- Client pipeline, profiles and private notes
- Appointments and email reminders
- Contracts, forms and birth plans
- Invoices and payment tracking
Room to growFounding offer
Pro
More possibilities. One workspace.
$19.99 / month
$29.99 regular price · Founding-member offer
- Everything in Starter
- Unlimited clients and shared care
- DoulaOne AI and practice insights
- Events and online registration
Pro trial billing starts when the trial ends. Cancel anytime.
Prices shown in USD, billed monthly. See current offer terms at signup.
What's included
Everything a birth worker needs.
Nothing you don't.
Purpose-built for birth and postpartum work, not a generic CRM bent into shape.
- 01
Clients & care
- Drag-and-drop pipeline from inquiry to postpartum
- Rich client profiles with contacts, due dates & history
- On-call windows that flag who needs you now
- Private prenatal, birth & postpartum notes
- 02
Scheduling
- Appointments linked to each client
- Shareable meeting / booking links
- Automatic confirmation & reminder emails
- Due dates and on-call windows on your calendar
- Optional Google Calendar sync
- 03
Get paid
- Reusable service packages
- Branded invoices with payment tracking
- Payment reminders sent for you
- Clear reports on how your practice is growing
- 04
Documents
- Contracts with built-in e-signatures
- Custom intake forms
- Shareable, branded birth plans
- Optional DoulaOne AI drafting
- 05
Your public page
- Polished link-in-bio booking page
- Showcase packages, about & testimonials
- Inquiry form that feeds your pipeline
- Your branding throughout
- 06
Events
- Public event pages families can share
- Online registration for free & paid events
- Confirmation & reminder emails for attendees
- Optional Google Calendar sync
- 07
Grow
- Referral network tracking
- Resource library for families
- Postpartum follow-up & client portal
- 08
Shared care
- Invite backup doulas and assistants
- Assign families to backup doulas
- Shared calendars and client context
- Consent-aware access controls
Compare plans
Free to be found.
Pro to run it all.
A free directory listing keeps you discoverable. Starter runs your practice. Pro unlocks events, shared care, AI, reports and unlimited clients.
| Feature | DirectoryFree | StarterEssentials | ProEverything |
|---|---|---|---|
| Directory listing on DoulaOne Find | Included | Included | Included |
| Basic public profile & inquiry form | Included | Included | Included |
| Service packages on directory profile | Included | Included | Included |
| Client pipeline, profiles & notes | Not included | Included | Included |
| Calendar, appointments & reminders | Not included | Included | Included |
| Meeting / booking links | Not included | Included | Included |
| Invoices & payment tracking | Not included | Included | Included |
| Contracts, forms & birth plans | Not included | Included | Included |
| Customizable link-in-bio page & booking | Not included | Included | Included |
| Unlimited clients | Not included | Not included | Included |
| Event pages & online registration | Not included | Not included | Included |
| Schedule emails | Not included | Not included | Included |
| DoulaOne AI drafting & insights | Not included | Not included | Included |
| Shared care invites, roles & workspaces | Not included | Not included | Included |
| Reports & practice insights | Not included | Not included | Included |
| Onboarding & dedicated support | Not included | Not included | Included |
Starter includes up to 10 active clients. Pro removes the limit and adds the tools for a growing practice.
Choose a planQuestions
Pricing,
answered.
Trials, plan changes, currencies and cancellations, in plain language. Anything else, our help articles cover the details.
Visit the help centerIs there really a free trial?
Yes — when you sign up for the full CRM you get a 14-day Pro trial. Add a card at checkout to start; you won't be charged until the trial ends. You can also choose Starter without a trial, or list your practice on the directory for free with no card. When a Pro trial ends, billing continues automatically unless you cancel or switch plans.
What's the difference between Starter and Pro?
Both unlock the full CRM (clients, calendar, notes, invoices, contracts, booking page, and more). Starter includes up to 10 active clients. Pro adds unlimited clients, event pages & online registration, Shared care & workspaces, Reports, DoulaOne AI, onboarding support, and dedicated support. Founding-member pricing applies to Pro only.
What happens if I cancel?
You keep access until the end of your billing period, then your workspace drops back to the free directory tier. Your data is never deleted — it's waiting for you if you resubscribe, and you can export it anytime.
Which currency will I be charged in?
Pricing is shown and billed in your local currency where we support it — GBP, USD, EUR, CAD, AUD, and NZD. Amounts are localised per market (not a one-to-one currency conversion). Unsupported regions are billed in USD.
Do you have a founding-member discount?
Yes — founding members get our lowest Pro pricing automatically. Sign up during the launch period and you'll lock in the founding-member Pro rate, no code needed. Starter uses a fixed price.
Can I switch between plans or monthly and annual?
Yes — from your subscription settings. You can move between Starter and Pro, and switch monthly to annual. Annual saves you roughly two months versus paying monthly.
You care for everyone else.
Let your workspace
care for you.
Make a little more room for the work you love.
Find your calm with DoulaOne14-day Pro trial · Cancel anytime